Creating a whole new Westbury Stud experience.
Westbury Stud website and brand video
The Challenge: The website brief was to create something different from Westbury Stud's competitors, while still keeping the user experience intuitive. Along with the website, we were tasked with creating a brand video to encapsulate the many facets of life at Westbury Stud.
The Brand Video: we weaved a theme of 'leading' into key aspects of content, as we followed horses throughout particular life stages, and in various locations over the year. We're constantly creating videos to lead seasonal promotions. The example to the right is the 2019 Stallion campaign.
The Website: we created a hidden menu system to help hero video and photography, and make this the main focus. Full-screen video and photos are able to be changed-out in the backend throughout seasonal campaigns.
The Westbury Stud website serves a variety of users, all with their own specific needs. Due to this, we made each section display content based on industry best practice and user experience. We were sure to craft the website to be mobile friendly - so all information is accessible, anywhere.
